Selling
online is something that requires a great deal of hardwork and
dedication. With a 24/7 open online store, you can easily reach a
global market without investing a lot of money. It can actually serve
as a great boon for your business. Well, with a plenty of things to
consider while designing an e-commerce website, one needs to pay
special attention to every minutest detail that's crucial for
developing an out-of-the-box shopping cart.
E-store designers are
into the habit of committing minor and major blunders while designing
an e-commerce store. That is why many start-ups or small business companies are converting their website to Wordpress and opting for other mark-up conversion services. It is highly recommended to avoid such mistakes
in order to improve the experience of your customers. This is a blog
that'll tell you everything about 6 common e-commerce design blunders
which must be avoided as a whole in all the e-commerce website design
projects.
E-Commerce
Design Blunder No.1-Hiding the contact details of busines
As
an e-store designer, it is highly recommended to provide accurate
contact information regarding the business. Consumers want to be
assured about the fact that if they have any problem they'll be able
to get in touch with a real person and receive the desired help. If
the e-store doesn't provide any contact details, it'll become hard
for the customers to trust the e-store and therefore they'll likely
avoid doing business with you.
E-Commerce
Design Blunder No.2- A complex/confusing checkout process
This
is one of the most common mistakes made by e-commerce site designers.
By designing a large/complex checkout process, you can easily get
your customers confused about the steps they need to take for
completing a particular transaction. Well, an ideal checkout process
includes a single page wherein the customer can check the order and
enter the billing and shipping details. In addition to this, there's
also a confirmation page that enables the customer to check all the
entered details before actually submitting his/her order.
E-Commerce
Design Blunder No.3-An inadequate search functionality
As
an e-store designer, it is absolutely essential for you to make sure
that the search feature on your site works well. You need to
ascertain that the search functionality includes filters that can
enable customers to refine their search results in the desired
manner. For this, you can opt for using a good built-in search engine
or hunt for the best plugins that can be used for extending the
search functionality incorporated within the e-store. Standard search
criteria utilized by customers includes: most popular, lowest price,
highest price, newest item etc.
E-Commerce
Design Blunder No.4- Including tiny product images
Since
online shopping is done in a virtual environment, it is absolutely
essential for you to avoid the use of tiny product images.
Since
your main goal is to recreate and improve the user experience, tiny
images won't do the job effectively. As an alternative to this,
provide large images on the products page and allow customers to
click on every image to zoom in the same. Make sure every image can
be enlarged up to 1024x768 pixels, a recommended image size.
E-Commerce
Design Blunder No.5-A dull, boring Shopping Cart Design
Shopping
Cart is an incredibly crucial component of every e-commerce website.
It needs to be kept as transparent as possible. Moreover, you can't
compromise on the design of a shopping cart as it is the basic medium
through which the customers can add multiple products, revise the
product quantities and other specifications about the products.
Hence, you need to ensure that the shopping cart is designed in a way
that customers can use the same before proceeding ahead to the final
checkout process.
E-Commerce
Design Blunder No.6-Deficiency of payment options
Online
shopping is all about performing transactions via credit/debit cards.
As someone who's involved in designing an e-store, you must provide
as many payment solutions as is practical. The reason for this being
that every customer might not have a PayPal account or a
Visa/MasterCard for making payments. Thus, considering different
preferences of different customers, you need to cater a wide variety
of payment services that are both accurate and utmost reliable.
Conclusion
So,
its there now, a list of 6 common e-commerce design mistakes you must
stay away from.
Hope
an in-depth insight into the same would have helped you understand a
lot about maintaining consistency throughout the e-store design
process.
