One of the most
incredible feature of WordPress is that this comprehensive CMS comes
with no installation charges as it is a an open source platform. You
do not have to invest time as well as money to acquire the key and
within matter of few minutes your dashboard is ready for work.
To add icing on this incredible platform we have curated steps to make it SEO friendly. Let's find out:
Step 1: Ensure to add Privacy Settings
Privacy setting is
one of the last configuration setting in the infamous installation
process which takes 5 minutes to install. However, it is advised to
better uncheck the box while developing. This block website to get
indexed by all the well known search engines.
Step
2: SEO Friendly URLs
There in no big
deal in configuring URLs that are search engine friendly (SEF URLs)
and for that you can select the option for Custom Structure and then
add the parameter in to your text box.
Step
3: Do not keep post in Uncategorized Category
When we go on
internet we come across ample lot of blogs that are marked under the
heading of Uncategorized. You need to correct that. For that you need
to go to the setting page from where you can access categorize
settings from the menu of the posts. Find out where you can get the
Category and then go to the Quick Edit.
Step
4: All in One SEO Pack Plugin
It is the default property of WordPress that uses page or post title as the title tag value for an HTML page and there is no need of including the for meta description tag or meta keywords tag . Along with that we have several plugins that allow you to customize the tags as per ones requirement, for instance the Yoast plugin, despite of that we have simple plugins such as All in One SEO Pack. Once completing the installation process of All in One SEO Pack move towards the admin page. The best part is that they remind you about those parts that are yet to be configured for your settings.
It is the default property of WordPress that uses page or post title as the title tag value for an HTML page and there is no need of including the for meta description tag or meta keywords tag . Along with that we have several plugins that allow you to customize the tags as per ones requirement, for instance the Yoast plugin, despite of that we have simple plugins such as All in One SEO Pack. Once completing the installation process of All in One SEO Pack move towards the admin page. The best part is that they remind you about those parts that are yet to be configured for your settings.
Step
5: Plugin to remove 404 errors
This
is one of the bug in WordPress
where we will come across
404 errors while accessing
a Category page that
goes beyond the first page.
For those who include the
plugin call Category
Pagination Fix for your
instillation
process, then one can ignore
web master tools for
search engines Google &
Bing for not showing
404 errors.
Step
6:Unburden your Images from unnecessary links
It
is a default property of
WordPress that
links images that one
uploads
or inserts in the blog posts
to themselves. This is
something which is not
required and all
the efforts go in vain if the
user clicks the
image. This will pop
open the image where
the user gets
blocked with no navigation
and this forces them to
click on the back button of
the browser.
Step
7: HTML & XML Sitemaps auto-generate
With
WordPress we can get
web pages where
we can have posts of
the blogs that
incorporate pages of better quality
that can have
search index that run quite
faster if there
we can have access to bots
and crawlers
access on our
XML and HTML Sitemaps.
Apart from this we
have Simple Sitemap plugin that can generate the HTML and Google XML
Sitemaps plugin that can generate XML Sitemap.
All you need is to
make use of the basic version of these plugins, and it does not
requires anything fancy if you do have a great knowledge of XML
Sitemap.
After
completing the installation
plugin of Sitemap and
officially launching
your website,
you need to register
your XML Sitemap to search
engines like Google, Yahoo
& Bing.
Step
8: Make of Google Analytics
There
are ample lot of
methods in which one can
add tracking code of
Google Analytics into
your website; we generally
like Google Analytics
for developing
plugins that are based on
WordPress and
the main reason behind this is that they give you the the leverage
where Administrators can
be ignored. If
you will configure this option you will see administrators
will work fairly without
altering the
your reports.
Step
9: Adopt Responsiveness
There are umpteen
number of directories such as ElegantThemes.com, ThemeForest.net,
TemplateMonster.com, to name a few that offers “responsive”
design themes to developers. A responsive theme has the ability to
fit to the layout, images, and menu items so that they can be easily
displayed on all kinds of devices be it regular personal computers ,
laptops, mobile devices such as tablets, phablets or smartphones.
Google has launched an algorithm that suggest the developers to design responsive websites as they render quite an incredible user experience and they have also considerable paved a way to increase SERPs if carried out with utmost care. Along with that Google has also been testing additional SERPs that will help website owners to develop niche products. Google have introduced an icon to indicate users working on mobile devices that whether that particular website is mobile friendly or not. This is the reason you need to make sure that your website is quite accessible or not.
Step
10: Rectify errors in your Theme Code
Now that you have
selected your WordPress theme, the next step is to optimize the code
of the theme in order to optimize all the technical errors. For this
there are several add-ons available on net and one of them is SEO
Doctor Firefox to get a glance on the web pages.
Using
this Firefox tool, one
can easily get review
website for figuring out
opportunities for
optimization. It
is but expected that there is no need for incredible
web designers who can develop
brilliant SEO friendly
themes.
Author
bio: Samuel Dawson eats, drinks and breathes WordPress, as he
works as developer in a leading IT firm that renders top notch PSD to
HTML conversion services. Apart from this he likes to strum the
guitar and explore creative side of programming. He is also indulged in html to WordPress conversion process.